Sparkle GMA Artist Center, the country’s top talent management agency, continues to maintain its image as an elite star builder. Over the course of 29 years, Sparkle has consistently produced some of the brightest names in the Philippine entertainment industry.
Under their helm are the likes of A-listers and top ranked artists such as Alden Richards, Heart Evangelista, Barbie Forteza, Gabbi Garcia, Julie Anne San Jose, Ruru Madrid, Bianca Umali, Sanya Lopez, David Licauco, Miguel Tanfelix, Ken Chan, Jillian Ward, and more.
Since 1995, Sparkle has been devoted to discovering, developing, and managing talent. We help transform up-and-coming stars into shining beacons that can cultivate long-term partnerships with respected brands, multinationals, and producers across all multimedia channels.
High regard for Sparkle, of course, could not have been achieved without the collective effort of
every single person that makes up the entire talent management and development department of GMA.
Spearheaded by Ms. Joy Marcelo, the ultimate power woman and Vice President of Sparkle GMA Artist Center, and under the guidance and supervision of Atty. Annette Gozon-Valdes, Senior Vice President of GMA Network, the network’s leading talent management arm continues to develop and mold artists to fit the ever-changing new media and digital landscape.
Just like every other company, Sparkle is divided into several sections to effectively organize the tasks. This division enables the entire talent management agency to provide more comprehensive services for their artists. After all, the path to stardom is not a single step, but a journey.
[From left to right top, Mr. Renze Banawa (Senior Sales Manager), Ms. Jan Navarro (Talent Manager), Mr. Vicente Del Rosario (Senior Talent Manager), Ms. Rochelle Tuazon-Chavez (Senior Manager for PR, Events, and Digital), Ms. Maricar Quizon (Senior Admin Manager), Mr. Daryl Zamora (Senior Talent Manager), Ms. Tracy Garcia (Senior Talent Manager), Ms. Ellen Callera (Contracts Management Manager), and from left to right bottom, Ms. Anne Puno-Ignacio (Assistant Vice President for Talent Sales, Branding, and Marketing), Ms. Joy Marcelo (Vice President for Talent Development and Management), and Ms. Jenny Donato (Assistant Vice President for Talent Recruitment and Development)].
At Sparkle, the Administration and Finance section plays a crucial role in unifying the entire family. Led by Senior Admin Manager Ms. Maricar Quizon, the team ensures that the company’s values are reflected across the board, from the Sparkle team to their talented artists.
[From left to right top, Mr. Gilbert Serdan (Assistant Manager for Finance), Ms. Chrizel Marie DC Percil (Assistant Manager for Admin), Ms. Maricar Quizon (Senior Admin Manager), Mr. Michael Foz (Executive Assistant to the Vice President of Sparkle), Ms. Maureen Garcia (Booking Assistant), Mr. Joel Batara (Driver/Messenger), bottom left to right Ms. Marifi Anne Salvador (Booking Specialist), Ms. Diane Wong (Finance Assistant), Ms. Erica Mae Aldeza (Accounts and Billing Assistant), and Ms. Ginabelle Ginez (Budget Assistant)]
Sparkle’s Talent Recruitment and Development team is responsible for selecting the company’s roster of artists. The team is led by Ms. Jenny Donato, the Assistant Vice President for Talent Recruitment and Development, and is responsible for conducting auditions, screening talents, workshops and training sessions, and making the final decision on which talents are ready to become stars.
[From left to right top, Mr. Donie Galigao (Talent Scout), Mr. Lhester Palikpic (Talent Scout), Mr. JD Datilles (Talent Recruitment Assistant), Ms. Gay Castro (Assistant Manager for Talent Recruitment), Ms. Jenny Donato (Assistant Vice President for Talent Recruitment and Development), Mr. Bong Villanueva (Workshop Specialist), Mr. Carlos Lapira (Talent Scout), Mr. Patrick Tugade (Talent Scout), Engineer Arlan Mercado (Talent Scout), and left to right bottom, Ms. Shai Toledo (Workshop Assistant), Ms. Luvianne Grande (Talent Recruitment Specialist), Ms. Melissa Zuniga (Assistant Manager for Talent Development), and Ms. Sab Del Rosario (Workshop Assistant)]
After completing the recruitment process and signing on with Sparkle, the Talent Managers take over. The premier talent management agency has four exceptional talent managers, including Ms. Tracy Garcia, Mr. Vicente Del Rosario, Mr. Daryl Zamora, and Ms. Jan Navarro.
[From left to bottom Ms. Jan Navarro (Talent Manager), Mr. Vicente Del Rosario (Senior Talent Manager), Mr. Daryl Zamora (Senior Talent Manager), Ms. Tracy Garcia (Senior Talent Manager, and Ms. Joy Marcelo (Vice President of Talent Development and Management]).
Under these four pillars are various handlers that help the Senior Talent Managers achieve their artists’ goals. The entire talent management team works to ensure that their stars are booked for projects that will solidify their reputation in the entertainment industry.
(From left to right Mr. Miguel Samonte (Artist Handler), Ms. Kim Alfeche (Artist Handler), Ms. Molly Lasic (Senior Artist Handler), Mr. Vicente Del Rosario (Senior Talent Manager), Ms. Ira Lesaca (Assistant Manager for Talent Management), Mr. Gerald Chiang (Senior Artist Handler), and Mr. Jess Senido (Senior Artist Handler)].
[From left to right Ms. Aubrey Dela Cruz (Artist Handler), Mr. Kenneth Villegas (Artist Handler), Mr. Argel Dela Paz (Senior Artist Handler), Mr. Daryl Zamora (Senior Talent Manager), Ms. Meann Regala (Assistant Manager for Talent Management), Ms. Dianne Bernando (Senior Artist Handler), Mr. Rap Alvarez (Artist Handler), and Mr. Allan Macatangay (Artist Handler)].
[From left to right Mr. Will Villaruel (Senior Artist Handler), Ms. Shelly Conde (Asst. Manager for Talent Management), Mr. Jelai Capistrano (Talent Management Specialist), Ms. Julie San Jose (Senior Artist Handler), Mr. Sam Sanciangco (Senior Artist Handler), Ms. Tracy Garcia (Senior Talent Manager), Ms. Nanet Bandola (Senior Artist Handler), Mr. Edz Dela Cruz (Senior Artist Handler), and Mr. Melvin Tagulao (Senior Artist Handler)].
[From left to right Mr. Robert Dela Cruz (Senior Artist Handler), Ms. Mariza Barral (Senior Artist Handler), Ms. Rodelyn Flores (Talent Management Specialist), Ms. Jan Navarro (Talent Manager), Ms. Diana Evangelista (Assistant Manager for Talent Management), Ms. Isabel Bulatao (Senior Artist Handler), and Mr. John Michael D. Oliveros (Artist Handler)].
Sparkle also takes pride in the image of its artists, which is why they’ve developed the Talent Sales, Branding, and Marketing section. Led by Ms. Anne Puno-Ignacio, the Assistant Vice President for Talent Sales, Branding, and Marketing, and Mr. Renze Banawa, Sparkle’s Senior Sales Manager, the team is responsible for managing the brand and image of each of our stars.
(From left to right top, Mr. Felix Ilaya (Talent Branding and Imaging Assistant), Ms. Missy Yanga (Account Executive), Mr. Radson Rosales (Account Executive), Ms. Bem Saldajeno (Senior Account Executive), Ms. Caiel Pajarillo (Assistant Manager for Branding and Imaging), Mr. Eric Zenido (Senior Account Executive), Ms. Bianca de Guzman (Account Executive), Mr. Albert Cruz (Account Executive), Ms. Anne Puno-Ignacio (Assistant Vice President for Talent Sales, Branding, and Marketing), and Mr. Renze Banawa (Senior Sales Manager)].
One of their key responsibilities is crafting the perception of Sparkle’s artists, as well as developing a sustainable image for each artist, securing endorsements, and fostering positive relationships between the artists and their colleagues.
Closely working with them is Sparkle’s PR, Events, and Digital section. Headed by Ms. Rochelle Tuazon-Chavez, the Senior Manager for PR, Events, and Digital, the all-rounder team is responsible for managing the publicity of Sparkle’s artists and the entire Sparkle family.
[From left to right top, Ms. Malou Tibayan (Events and Advocacy Specialist), Ms. Jashley Cruz (PR Specialist), Mr. Jerome Agustin (Events and Liaison Coordinator), Mr. Chester Singian (Assistant Manager for PR and Events), Mr. Robert Oriondo (Senior Content Producer), Ms. Lois Ordoñez (Assistant Manager for Digital and Content Management), Mr. Eugene Barruga (Media Services Personnel), Ms. Juliana Vasquez (Senior Digital Specialist), Mr. Bon Jheo Exconde (Media Services Personnel), Mr. Cecilio Bais (Media Services Personnel), insert Ms. Cheng Cajigal (Events Specialist) – not in the photo and bottom, Ms. Rochelle Tuazon-Chavez (Senior Manager for PR, Events, and Digital)].
This dedicated group is responsible for creating impactful magazine covers featuring Sparkle’s brightest stars. Collaborating closely with internal and external press as well as various advocacy groups and NGOs, they ensure that Sparkle’s messages are heard loud and clear. The team also manages Sparkle’s fan club and social media channels to maintain a close connection with the artists’ fans. Furthermore, they oversee the upkeep of Sparkle’s website to ensure that it stays relevant and up to date.
The PR, Events, and Digital team is also the organizing team behind Sparkle and GMA’s pillar events such as the GMA Gala, The Sparkle Spell – Halloween Ball, Grand Fans Day, Kapuso Walk of Fame and Signed for Stardom as well as Sparkle’s media conferences, local and regional fan meetings, school tours, mall shows, debut of stars and the like.
This year, Sparkle is set to solidify its position as the top talent management agency in the country with a plethora of exciting surprises in store for everyone! Keep your eyes peeled for the introduction of new artists, the biggest and most memorable events, partnerships with both local and international brands, global initiatives, concerts, and much more.
[From left to right top Ms. Melissa Zuniga (Assistant Manager for Talent Development), Mr. Chester Singian (Assistant Manager for PR and Events), Ms. Lois Ordoñez (Assistant Manager for Digital), Mr. Gilbert Serdan (Assistant Manager for Finance), Ms. Caiel Pajarillo (Assistant Manager for Branding and Imaging), Ms. Chrizel Marie DC Percil (Assistant Manager for Admin), Mr. Renze Banawa (Senior Sales Manager), Ms. Jan Navarro (Talent Manager), Mr. Vicente Del Rosario (Senior Talent Manager), Ms. Rochelle Tuazon-Chavez (Senior Manager for PR, Events, and Digital), Ms. Maricar Quizon (Senior Admin Manager), Mr. Daryl Zamora (Senior Talent Manager), Ms. Tracy Garcia (Senior Talent Manager), Ms. Ellen Callera (Contracts Management Manager), Mr. Michael Foz (Executive Assistant to the Vice President of Sparkle), Ms. Shelley Conde (Assistant Manager for Talent Management), Ms. Ira Lesaca (Assistant Manager for Talent Management), Ms. Meann Regala (Assistant Manager for Talent Management), Ms. Diana Evangelista (Assistant Manager for Talent Management), Ms. Gay Castro (Assistant Manager for Talent Recruiment), and left to right bottom, Ms. Anne Puno-Ignacio (Assistant Vice President for Talent Sales, Branding, and Marketing), Ms. Joy Marcelo (Vice President for Talent Management and Development), and Ms. Jenny Donato (Assistant Vice President for Talent Recruitment and Development)].
Your favorite Sparkle stars are also headlining GMA’s prime programming for 2024, featuring top shows such as Sang’gre, Makiling, Pulang Araw, among others. This star-studded team is on a roll, and their journey to the top is just getting started.