[MANILA, Philippines] – [February 24, 2025] – Following the phenomenal success of their “Be Your
Own Icon” campaign, the Philippines’ leading pop girl group, BINI, returns to the spotlight in
PENSHOPPE’s “Brighter Days Ahead” campaign. This new installment offers a glimpse into the personal,
serene moments of the girls, away from the stage and the dazzling lights.
“Brighter Days Ahead” with BINI and PENSHOPPE celebrates life’s simple pleasures and the joy of
authentic moments shared with loved ones. It’s a reminder to live life to the fullest and cherish memories
together, a message that resonates deeply with PENSHOPPE’s mission to be a trusted companion in
crafting and sharing personal stories.
Last year, we celebrated BINI’s iconic strength. This year, we show the other side of their lives- as
real people. BINI perfectly embodies our message of optimism, friendship, and looking forward to
the future. Their strong connection with our audience makes them the ideal choice to represent
PENSHOPPE’s values and inspire a positive mindset for the year ahead,” shared Donnie Manaloto,
PENSHOPPE’s Brand Communications Head.
The campaign video highlights the genuine interactions between the BINI members, showcasing their
close bond and the joy they find in simple moments. Adding to the heartwarming atmosphere is a special
appearance by the new face of PENSHOPPE, James Reid, further strengthening the connection between
these two influential figures and the PENSHOPPE brand.
A key element of the campaign is the introduction of Crew Bear, PENSHOPPE’s official Friendship
Ambassador. Crew Bear, described as everyone’s friend and the star of the Crew, embodies the warmth
and connection that PENSHOPPE celebrates. Manaloto shared, “It’s exciting to see the fruition of our
planning and truly bring Crew Bear to life this year. As our Friendship Ambassador, we want him to
be the glue that holds our community together. Expect to see more of him in upcoming campaigns
and other brand executions!”
The “Brighter Days Ahead” campaign will be featured across PENSHOPPE’s various platforms, including
social media, online stores, and in-store displays. Fans can expect to see BINI and James Reid, the new
face of PENSHOPPE, in a variety of promotional materials, all highlighting the new collection and the
campaign’s heartwarming message.
Experience Brighter Days with PENSHOPPE:
Experience the warmth and joy of “Brighter Days Ahead” with BINI and Crew Bear on PENSHOPPE’s
official channels:
● Facebook: https://www.facebook.com/PENSHOPPE
● Instagram: https://www.instagram.com/PENSHOPPE/
● X (Twitter): https://x.com/PENSHOPPE
● TikTok: https://www.tiktok.com/@PENSHOPPE
#BINIforPENSHOPPE #BrighterDaysAhead #MeetCrewBear
About PENSHOPPE
PENSHOPPE is a leading Philippine casual wear brand that offers a wide variety of stylish and affordable
clothing for men and women. With a strong presence in the Philippines and a growing international reach,
PENSHOPPE continues to be a favorite among fashion-conscious individuals.
About BINI
BINI is a rising P-Pop girl group that has captured the hearts of many with their talent, charm, and vibrant
music. They are considered one of the leading forces in the new generation of Filipino music.
Contact: Donnie Manaloto, PENSHOPPE Brand Communications Head
[donato.manaloto@goldenabc.com