[MANILA, Philippines] – [February 25, 2025] – PENSHOPPE, the leading Philippine casual wear brand
proudly announces James Reid as its newest brand endorser. Staying true to its trendy nature with its
designs that make its patrons exude confidence and fun, PENSHOPPE’s move to partner with James
Reid is a testament to its commitment to elevate the everyday Filipino’s day through accessible fashion.
This partnership also embodies PENSHOPPE’s mission to be a trusted companion in crafting and sharing
personal stories, and its tagline, “Partner in Style.”
Reid, a multi-talented artist whose personal style resonates with PENSHOPPE’s target audience, joins a
roster of influential personalities who have championed the brand. PENSHOPPE, a staple in the fashion
industry for its trendy and stylish apparel, sees Reid as the epitome of a cool, stylish, and fashionable
man today. As his partner in style, PENSHOPPE accompanies him in looking and feeling good, whether
on or off camera.
“The title ‘Brighter Days Ahead’ perfectly encapsulates what’s in store for PENSHOPPE this year. It
reflects not only our exciting marketing plans—such as impactful collaborations, major events, and brand
activations—but also the positive, forward-thinking direction we’re taking as a brand. With this campaign,
we’re ready to amplify our presence and continue to engage our customers with bold and vibrant
experiences throughout 2025,” shared Donnie Manaloto, Brand Communications Head of PENSHOPPE.
‘I’m really excited to officially be part of the PENSHOPPE family. I’ve always admired the brand’s cool,
effortless style and how they keep things fresh and accessible. PENSHOPPE is a true Filipino staple, and
I’m excited to collaborate with them on some awesome projects. | can’t wait to see what we come up with
together,’ shared James Reid, PENSHOPPE’s newest face.
The campaign featuring James Reid will showcase the latest PENSHOPPE collection, “Brighter Days
Ahead,” highlighting the brand’s diverse range of stylish and affordable clothing for young Filipinos. The
collection addresses the consumer need for stylish and comfortable clothing for a fast-paced life, offering
a sense of renewal through fashion. It solves the common problem of having nothing to wear for summer
trips and other occasions.
This collection, crafted from soft, breathable fabrics in comfortable yet stylish designs, encourages
everyone to slow down, recharge, and celebrate small victories. It’s not just about looking great—it’s
about feeling great, being in the moment, and honoring the journey toward brighter days ahead.
Fans can expect to see Reid in various promotional materials, including print ads, billboards, digital
content, and in-store displays. The campaign will be rolled out across PENSHOPPE’s social media
channels and e-commerce platforms, further emphasizing the brand’s accessibility.
Fans can expect to see Reid in various promotional materials, including print ads, billboards, digital
content, and in-store displays. The campaign will be rolled out across PENSHOPPE’s social media
channels and e-commerce platforms, further emphasizing the brand’s accessibility.
PENSHOPPE’s “Brighter Days Ahead” campaign encourages readers to embrace a new chapter focused
con well boing, self-care, and the joy of the present moment. The brand wants consumers to feel inspired
Ty cin. an, recharge, and celebrate small victories through fashion.
PENSHOPPE makes achieving this aspiration easy:
● Accessibility: With over 300 stores nationwide, online platforms (Shopee, Lazada, Tiktok Shop,
Zalora), and international shipping, PENSHOPPE makes trendy items accessible to everyone.
e accessibility: With over 300 stores nationwide, online platforms (Shopee, Lazada, Tiktok Shop,
Zalora), and international shipping, PENSHOPPE makes trendy items accessible to everyone.Pensho
● Variety: PENSHOPPE offers a wide range of apparel and accessories, from basics to
fashion-forward pieces, including their hero product, T-shirts/Casual wear, and a premium line,
Dress Code.
● Value: PENSHOPPE provides stylish and on-trend items at accessible price points, making
fashion attainable for all.
Call to Action:
Explore the “Brighter Days Ahead” collection featuring James Reid on PENSHOPPE’s website and social
media channels:
● Facebook: https://www.facebook.com/PENSHOPPE
Instagram: https://www.instagram.com/PENSHOPPE/
● X (Twitter): https://x.com/PENSHOPPE
● TikTok: https://www.tiktok.com/@PENSHOPPE
#JamesforPENSHOPPE #BrighterDaysAhead
About PENSHOPPE
PENSHOPPE is a leading Philippine casual wear brand that offers a wide variety of stylish and affordable
clothing for men and women. With a strong presence in the Philippines and a growing international reach,
PENSHOPPE continues to be a favorite among fashion-conscious individuals.
About James Reid
James Reid is a multi-talented Filipino-Australian artist who has made a significant impact on the
entertainment and fashion industries. From his breakthrough win on Pinoy Big Brother: Teen Clash to his
subsequent success in film, television, and music (including multiple hit songs and albums), Reid has
consistently demonstrated his versatility. In recent years, he has also emerged as a prominent fashion
icon, both locally and internationally, captivating a wide audience including Gen Z.
Contact: Donnie Manaloto, PENSHOPPE Brand Communications Head
[donato.manaloto@goldenabc.com]